If you’re the competitive type, you can now challenge your Facebook friends to see who’s the King of Angry Birds. On Facebook, Rovio’s made social gaming into a rivalry or a coop, spurring activity through leaderboards or gifting power-ups. Rovio’s known for its unique spin on marketing, transcending the virtual and physical realms. The entry into social network gaming is a new direction for Rovio, and that means new marketing angles as well. A few days back, Rovio published a sneak peek as to what Angry Bird on Facebook offers, and gamers were very pleased. Rovio announced Angry Birds on Facebook, which officially launches today.
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